Hi There

I’m CJ Cunniff, a data-driven Director of Marketing and Sales Development Operations with over 14 years of experience optimizing revenue pipelines and scaling go-to-market teams. I specialize in leveraging analytics, automation, and advanced tools to bridge the gap between sales and marketing—improving efficiency, increasing conversions, and driving sustainable growth. My approach is collaborative, strategic, and focused on measurable outcomes.

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Why Me

I'm a proven, strategic, leader at the intersection of Marketing, Sales, and Analytics, I bring a rare blend of operational savvy, technical fluency, and global execution experience. I don’t just bridge departments—I build systems that help them scale together.

Dual Expertise: Proven success across both Marketing Operations and Sales Development Operations—aligning go-to-market teams for higher impact.
BI + Analytics Fluency: Advanced skills in Tableau, SQL, Snowflake, and predictive modeling, turning data into action that drives conversion and revenue.
Global Program Leadership: Led complex, high-stakes projects across multiple business units and geographies—delivering measurable outcomes at scale.
AI & Automation Strategist: Early adopter of generative and predictive AI in real business use cases—from Drift AI to lead scoring models.
Efficiency Driver: Known for unlocking +50% MQL efficiency and contributing to six consecutive record-setting quarters.

Work Experience

Career Journey (Get The Full PDF Resume)

Crowdstrike

Director - Demand Operations

Led business intelligence and content teams to improve outreach efficiency, cross-functional collaboration, and conversion rates at scale.

Crowdstrike

Sr. Manager of Sales Operations

Defined and launched KPI-driven analytics programs that improved MQL efficiency and drove six record-breaking sales quarters.

Trellix

Director of Analytics and Marketing Automation

Oversaw marketing systems and analytics strategy across global teams, integrating data tools and processes to streamline lead scoring and automation.

Hewlett-Packard Enterprise

Global Marketing Automation Manager

Managed one of the world's largest Salesforce.com marketing instances, building predictive AI systems that boosted lead quality and sales readiness.

SmartLead

Senior Director of Sales Operations and Analytics

Led operations and analytics initiatives that reduced sales cycle time and improved reporting frameworks across departments.

SmartLead

Director of Marketing Operations

Focused on KPI development, performance optimization, and strategic planning to expand market share and operational efficiency.

Education

Masters Degree in Business Administration & Marketing

Southern New Hampshire Univeristy

Certificate in Data Analytics

Cornell University

B.S. in Computer Science & Business Administration
LeTourneau University

A.S. in Computer Science
Kilgore College

Contact Me

Reach out to discuss potential opportunities or for any inquiries. I am eager to connect and explore collaboration.